Dee Bryant saw a problem with standard jello shots. You’ll have to remove the edible alcohol with your hands or tongue, it’s a bit slimy and you might not know exactly what’s in it.
So Bryant created Boozy Bites, a vegan, wine-based treat that comes in push-up cups for easy snacking. The 15% alcohol candies are made from oranges sourced from Florida. And the recipe also involves three different forms of seaweed that help keep it from melting. In the end, you get a 1.6 ounce bite which is just under half a glass of wine.
“It really holds its integrity in the Texas heat in the summer, so you won’t have any issues if you’re poolside or lakeside,” Bryant said. “We advise you to serve them chilled. Either way, they taste much better cold.
Boozy Bites launched online in September 2020 before expanding to select grocery stores in 2021. Now you can find them downtown at W Austin and the Fairmont Hotel, as well as select bars, restaurants, and stores. of alcohols.
When Austinia spoke to Bryant, the company was gearing up for July 4 orders, as Boozy Bites is a big hit for holidays and other celebrations. As for flavors, there are margarita and cocktail-inspired packs or the option to order a 20-pack of mixes and matches.
Dee Bryant started Boozy Bites at (Boozy Bites)
One of Bryant’s favorite memories from starting the business came when she brought Boozy Bites to a family reunion and her grandmother walked around showing people how to use the push-up.
“I really saw them being so fun through so many celebrations,” Bryant said. “At our Friendsgiving we have them which always makes for fun times or for Galentine’s Day.”
Boozy Bites is designed with an easy pop-up. (Boozy Bites)
Bryant’s love for this kind of work was formed while living in New Orleans doing research as a theoretical math major. She got a job as an evening bartender at Coyote Ugly and over the summer she became interested in brands and their role in social activities. She then earned her MBA and worked at PepsiCo.
Eventually, she came to Austin to launch her own brand. What started as Ethyl Ambrosia in 2019 is now Boozy Bites, having closed shop during the pandemic and rebranded. Now Bryant’s team is 15 people, working out of a space in East Austin.
“Austin has such an innovative entrepreneurial spirit that I knew bringing a new brand to life really made a lot of sense here,” Bryant said. “There is a fantastic group of entrepreneurs and people who are in the early stages like us, and then also those who have really taken their brands to national recognition or release and so there are a lot of really good resources mentors and advisers.”