Direct Create plans to launch an awareness campaign to promote crafts

Direct Create, an online and offline technology platform for crafts, plans to launch an “Empowerment through Crafts” awareness campaign to enroll entrepreneurs and more craftspeople, he said. Saturday in a statement.

The campaign will be rolled out in several small towns and villages through NGOs and with the collaboration of the government, he said.

The platform is already connected to a community of 15,000 manufacturers and designers with 2,500 artisans and designers, according to Sheela Lunkad, who, along with her husband Rajeev Lumkaf, founded Direct Create.

Direct Create is also in discussions with financial institutions and angel investors to support small businesses in the craft industry, she added.

This web platform also allows designers, artisans and buyers to collaborate and start their own project.

(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

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