Hand Sanitizers Market is expected to grow at a CAGR of approximately over 2022-2030

Currently, the coronavirus outbreak across the world has led to an increase in sales of hand sanitizers as they help reduce the risk of catching certain bacteria and infections. In addition to this, the growing awareness of the benefits of practicing hand hygiene among people across the globe will fuel the demand in the market.

In addition, campaigns launched by governments and various companies to raise awareness of precautions to be taken in the event of an outbreak of coronavirus have had a positive impact on the sales of hand sanitizers around the world. Not only the big but also the smaller players in the hand sanitizer market have seen strong sales growth since the outbreak of the virus. Various government agencies around the world have also provided licenses to new manufacturers, the sugar industry and distilleries for the production of hand sanitizer and also helped them smooth the supply chain process for meet growing demand.

Covid-19, which started in China, is now referred to as a pandemic worldwide. As of April 7, 2020, the total number of positive cases registered worldwide was 1.3 million and the total number of deaths was 76,344. It affected 209 countries and territories so far. With the exception of essential products and services, all businesses are temporarily locked down, impacting the global economy. Online retailers are also facing various challenges in product delivery due to country lockdown and low stock availability.

However, the initiatives taken by various governments around the world to raise awareness and check the growth rate of infected people. This shows a positive sign of regularity in the next quarter for a few countries like China, India, etc.

Based on these factors, the global hand sanitizer market is estimated to be around US$1.4 billion in 2020 and is expected to grow at a CAGR of 7.2% during the forecast period 2020-2030.

Key Insights from Hand Sanitizer Market Research

  • North America is expected to dominate the global hand sanitizer market owing to the rising prevalence of COVID-19 disease among people in the United States and the states. Additionally, healthcare facilities are installing new hand hygiene technology and relying on it to change hand hygiene behaviors of staff and visitors, are the factors driving the hand sanitizer market in the region.
  • East Asia is expected to maintain its dominance in the global hand sanitizer market, due to the expansion of government initiatives to promote the use of hand hygiene products to reduce infections while increasing the availability of products in hospitals and other health centers in the region.
  • According to the report, leading players and new manufacturers have significantly increased their production capacity to ensure the continuous supply of hand sanitizer across the world due to the increase in demand for such products among households. , hospitals and other healthcare facilities.

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Packaging Key to Brand Differentiation to Drive Hand Sanitizer Sales

People are likely to be more attracted to innovative hand sanitizer packaging over the impact of the key ingredient in the products. Thus, the innovative packaging design and new product color are expected to boost sales of the hand sanitizer worldwide. Unilever PLC, Henkel AG & Company, KGaA and other companies are using an attractive packaging strategy to increase their sales of hand sanitizers. Moreover, with the growing adoption of hand sanitizer among people, manufacturers are now focusing on selling premium hand sanitizer to expand their product portfolio and market share. Premium hand sanitizer with key ingredients and different functionalities including hydration, germ killing, fragrances and many more, is occupying the retail space significantly across the world . Moreover, people are now willing to spend on high-end sanitizer due to their high concern for their health.

“Due to the SARS and MERS coronavirus outbreak, various organizations have significantly changed their production line to produce alcohol-based hand sanitizer. In addition, major raw material suppliers have also increased their production capacity to develop ethanol or ethyl alcohol, and isopropyl ingredients to support hand sanitizer production around the world. says an IMF analyst.

Who wins?

Some of the key players operating in the hand sanitizer market are The Procter and Gamble Company, Gojo Industry Inc., Reckitt Benckiser Group PLC, Best sanitizers Inc., The Himalaya Drug Company, Henkel Corporation, Unilever, Kutol Products Company, Linkwell Corporation, Vi-Jon Laboratories, Inc., Chattem Inc., Cossmic Products, Carroll Company, Seatex Ltd. and Guangzhou Beaver Cosmetic Co., Ltd.

Several major hand sanitizer players are launching new innovative products with multiple features due to the growing consumer interest in chemical-free products and are significantly focusing on promotional activities to raise people’s awareness. At present, manufacturers are focusing on increasing production capacity to dispose of excess inventory and meet growing market demand as well as increasing product availability in the retail space at the detail.

  • In March 2020, The Procter and Gamble Company increased its capacity to produce and distribute hand sanitizer to five manufacturing facilities around the world. In the coming days, the company’s production plant will expand to five additional sites worldwide with a capacity of 45,000 liters per week.
  • In March 2020, Unilever entered into a strategic partnership with the UK government and is co-funding a US$61.1 billion handwashing campaign to raise awareness during the ongoing Covid-19 pandemic. Campaign to reach people through television, radio, print, social and digital media.

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