The album was sung by prominent Malayalam playback singers including Najeeb Harshad, Jayashankar and Jyotsna.
The Kerala Excise Department released a music album on June 21, World Music Day, as part of a unique initiative against drug, tobacco and alcohol poisoning among young people. The album titled ‘Jeevitham thanne Lahiri’ or ‘life is a high’ attempts to keep young people out of the state from drugs and other intoxicants. The album is part of the excise department’s Vimukthi mission drive to promote anti-drug ideas among people from all walks of life, especially young people.
The Vimukthi mission has carried out numerous programs to remove young people and children from the trap of intoxication with the goal of a drug-free Kerala.
âTypically, we see teenagers between the ages of 15 and 16 and over getting into the habit of taking drugs and other intoxicants. Due to various factors, they are more exposed to this. Our idea was to attract celebrities in order to draw the attention of the younger generation to drug addiction and drug addiction and to keep them away from it, âexplains Dr Rajeev, additional excise commissioner at TNM.
For the album, prominent playback singers were invited to sing the songs. These include Jyotsna, Harishankar, Sannidhanam, Job Kurian, Najim Harshad, Sithara, Afsal, Niranjana, Sayanora, Pushpavati, Anami, Rajalakshmi, Ruparevathi and Rajesh Cherthala.
The album is produced by famous artist Bijit Bala and the lyrics are written by Harinarayan. The music for the whole album was composed by musical director Bijibal.
It was also shared by actors Asif Ali, Jayasurya and director Vineeth Sreenivasan who posted anti-drug addiction posts on their social media accounts.
The Vimukthi mission, established in 2016, has carried out several activities to prevent young people from using drugs. The department has also carried out awareness programs in schools and colleges to keep children away from drug poisoning and pave the way for a drug-free Kerala.
Watch the video here: