Quicken Loans Hires Casey Hurbis, FIAT Advertising Director, to Lead Marketing Strategy and Brand Management for National Leader in Online FinTech


“Casey is someone who isn’t afraid to push the limits. We are confident that it will take Quicken Loans’ leading national brand to the next level and beyond, ”said the CEO of Quicken Loans. Jay farner. Casey brings a wealth of knowledge and experience from an agency and business perspective. “Our millions of customers and future customers will see Quicken Loans in creative and unexpected ways as Casey leads our extremely talented marketing team to leverage our brand, technology, culture and award-winning customer service.”

Hurbis has spent the past 24 years in a wide range of roles including consumer engagement, strategic planning, digital advertising, partnership development, experiential marketing and everything in between. Most recently, Casey led North America Brand communication and advertising at FIAT where he reintroduced the FIAT brand on the American market after more than a quarter of a century of absence. Hurbis has led major initiatives including the creation of two Super Bowl commercials, large-scale branding campaigns, social media promotions and co-branded partnerships.

“I was born and raised in the Detroit region and throughout my career, I have never had the chance to work in the city. I am delighted to be working not only in the heart of the city, but for such a distinctly business Detroit like Quicken Loans, ”Hurbis said. “Quicken Loans has a fantastic brand and a motivated marketing team ready to take the business to new heights. I am more than excited to forge new avenues in the way we tell our story and communicate with our clients and future homebuyers from coast to coast. We will push the boundaries when it comes to creative and innovative marketing campaigns that integrate our digital and traditional strategies. “

In 2012, Hurbis and his Chrysler Group team were named “Marketer of the Year” by Ad Age. It resides in the Detroit with his wife and two children. Casey is a community leader and sits on the board of directors of Adcraft Detroit, and works extensively with Bethany Christian Services, Special Olympics Michigan, and The Salvation Army.

About Quicken Loans
DetroitQuicken Loans Inc. is the nation’s second largest retail mortgage lender. The company has closed more than $ 300 billion of mortgage loan volume in all 50 states between 2013 and 2016. Quicken Loans moved its headquarters to downtown Detroit in 2010, and now more than 13,500 of its 16,000 team members work in the city’s urban core. The company generates loan production from web centers located at Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility at Detroit, as well as his San Diego-Based on a reverse mortgage unit. Quicken Loans ranked “highest in customer satisfaction for the creation of primary mortgages” in United States by JD Power for the last seven consecutive years, 2010-2016, and the highest level of customer satisfaction among all mortgage agents in the last three years, 2014-2016.

Quicken Loans was ranked # 10 on FORTUNE Magazine’s annual “100 Best Companies to Work For” 2017 list, and has been in the top 30 for the past 14 consecutive years. The company has been recognized as one of Computerworld Magazine’s “100 Best Places to Work in IT” for the past 12 years, ranking # 1 for seven of the past eleven years, including 2016. For more for company information and news, visit QuickenLoans.com/press- piece.

Twitter: @QLnews

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SOURCE Quicken Loans

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