Smile Direct club reports on Thursday. Here’s a closer look.


Smile Direct Club Inc. is expected to report results after Thursday’s close. The stock hit an all-time high of $21.10/share in 2019 shortly after its IPO and start of trading. The stock is currently trading near $11.50/share. The stock is prone to big moves after reporting earnings and can easily deviate if the numbers are strong. Conversely, if the figures disappoint, the stock can easily fall. To help you prepare, here’s what the Street expects:

Gallery: Seven foods for a white smile

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Earnings overview:

Smile Direct Club is expected to record a loss of ($0.11) per share on revenue of $181.10 million. Meanwhile, the so-called Whisper number is a loss of ($0.06)/share. The Whisper number is the street’s unofficial view on earnings.

A closer look at the fundamentals:

The company has lost money in recent years, but the number of major funds that hold the stock has fallen from 96 to 130. This is encouraging as the growing institutional sponsorship tends to be a strong vote of confidence for the future of a stock.

A closer look at the techniques:

Technically, the stock attempted to break a multi-month consolidation, but it wasn’t ready to go higher as the sellers showed up and the breakout failed. The stock has been building a new base since September and is pausing to digest the very strong rally it has enjoyed since the March 2020 Covid-19 low. The bulls want to see the stock break above $16/share and that will pave the way for higher prices. Until then, the stock builds a great base-to-base model.

Pay attention to how the stock reacts to news:

From where I sit, the most important trait I look for during earnings season is how the market and a specific company react to the news. Remember, always keep your losses small and never argue with the gang.

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